5-10+

Years of Industry Expertise

Core Axis Agency (M) Sdn. Bhd. is an HRD Corp Registered Training Provider

We dedicated to transforming organizational capabilities through certified, industry-relevant, and results-driven training solutions. We partner with Malaysian employers to upskill and reskill their workforce through claimable HRD Corp programmes designed by experienced, multi-skilled trainers.

Our services include:

  • Programme Development

  • Training Delivery

  • Grant & Claim Administration

  • Assessment & Evaluation

  • Tailor-Made Corporate Training Solutions

Each service is delivered by experienced trainers with 5–10+ years of industry expertise.

industry specific recruitments

Our Specialisations

Road Safety & Professional Driving Programmes
Healthcare & Medical Industry Training
Digital Learning & Transformation
Customer Service & Patient Experience
Leadership, Communication & Cultural Intelligence
Customized Corporate Training Across Industries

What Makes Us Different

We assist startups by providing cost-effective hiring solutions – Helping them scale teams quickly.

LT. COLONEL (PAB)

DATO’ OOI WIN JUAT

Government Pensioner

Life President of Butterworth Life Saving Society, Malaysia with more than 40 years of experience in operations, training and examination.

SPECIALITIES

  • Bio mechanics of Swimming

  • Life Saving CPR, First Aid and Open Water Rescue

  • OKU Swimming and Water Safety

SKILLS

  • Traning

  • Technical Consultant

  • Health, Safety and Rescue

Certification and Experience

  • 1

    TRAIN THE TRAINER certification by HRDF, 2017

  • 2

    Trainer-(Program Pembangunan Atlet Remaja Kebangsaan) MSN-PP,2001 1. Sport Administration by International Olympic committee-2001

  • 3

    Teaching and Learning Workshop for ICAM DRB-HICOM, Teaching Instructor by Hicom University College and UKM 2010

  • 4

    Managerial Effectiveness Course, by Global Dynamic Management Training, 2001

  • 5

    Fire safety Skuad by Jabatan Bomba dan Penyelamat Malaysia

  • 6

    Coach Award Accreditation, Malaysian Board of Canoe Education-2009

  • 7

    Bio-mechanic of swimming-Australia swimming Coach Association 1999

  • 8

    Advance swimming coaching-ASUM-National chief swimming coach of China-1997

  • 9

    Fundamental of swimming and coaching

  • 10

    Life Saving. Grade One Examiner- by LSSM.1982 -2022

  • 11

    International Instructor by International Life Saving Federation

  • 12

    International Pool Life Guard by International Life Saving Federation

  • 13

    International Canoe Race Official by international Canoe Federation

  • 14

    Swimming and water safety Instructor to Penang Special school for the Blind

  • 15

    Kurniaan Cemerlang by Life Saving Society Malaysia – 1982

  • 16

    Sijil Palang Gangsa by Life Saving Society Malaysia – 1985

  • 17

    Sijil Keistimewaan by Life Saving Society Malaysia – 1982

  • 18

    Sijil Gangsa by Life Saving Society Malaysia – 1982

  • 19

    Sijil Pemulihan Nafas by Life Saving Society Malaysia – 1985

  • 20

    Sijil Penyelamat Kelemasan Kolam by Life Saving Society Malaysia – 1998

  • 21

    Sijil Jurulatih by Life Saving Society Malaysia – 1984

  • 22

    International Open Scuba Diver by PADI –1985

  • 23

    Surf Sports Officiating Level 1 by Surf Life Saving Australia 2006

  • 24

    Surfcoach Accreditation Course Level 1 by Surf Life Saving Australia 2006

  • 25

    National Race Official Grade 1, by Penang International Dragon Boat Festival 2010

  • 26

    CPR for Pandemic Covid-19

  • 27

    Appreciation from Penang Exco – Saving a Drowning victim during Dragon Boat Race.

  • 28

    TheStar, CPR to rescue a 4 years old child from Drowning

Awards

  • 1

    Darjah Kebesaran Indera Mahkota Pahang, DIMP 2012

  • 2

    Darjah Johan Negeri, Pulau Pinang, DJN 2010

  • 3

    Pingat Kelakuan Terpuji, Pulau Pinang, PKT 2000

  • 4

    Pingat Mahkota Perlis, PMP 2010

  • 5

    Pingat Jasa Kebaktian, Pulau Pinang, PJK 1997

  • 6

    Pingat Jasa Masyarakat, Pulau Pinang, PJM 1995

  • 7

    Service Medal by The Royal Life Saving Society Commonwealth Council, 1996

  • 8

    Service Cross by The Royal Life Saving Society Commonwealth Council, 2005

  • 9

    Bar to service medal by The Royal Life Saving Commonwealth Council, 2012

  • 10

    Perkhidmatan Cemerlang oleh Jabatan Pengangkutan Jalan, 1993

  • 11

    Sijil Kepujian Perkhidmatan Cemerlang oleh JPJ Malaysia- 1990

  • 12

    Anugerah Khidmat Cemerlang PUSPAKOM-1997

  • 13

    Award of Excellence Outstanding Performance-Asia Pacific Life Saving challenge-2004

  • 14

    Penolong Pesuruhjaya Rela Bersekutu – 2014

  • 15

    Ahli Jawatan Kuasa, Biro Pendidikan, Yayasan Anti Rasuah, Pulau Pinang 2020

  • 16

    Leftenan Kolonel Bersekutu (Pertahanan Awam Malaysia)- 2019

  • 17

    Board of Director VETREC Malaysia

  • 18

    Unsung Hero DRB Hicom Award

  • 19

    Award Life President of Butterworth Life Saving Society 2019

  • 20

    Leadership Excellence Awards 2019-by DesPrix Infinitus Media

  • 21

    Advisor to School Bus Association Malaysia, 2020

  • 22

    Rotary Club Vocational Award Winner.2021

Dr. Kuan Chi Meng

Management Consultant   |   DBA, MBA, LL.M(Candidate)   |   HRD Corp Accredited Trainer   |   IAC – Masteries Practitioner   |   CCSD Council Certified ESG Associate

Dr. Kuan, a trainer engineer, Is a Subject Matter Expert (SME). He had accumulated over 30 years of professional working experience, mostly with multinational organization such as Schneider Electric (French based), Schutz (German based), Jungheinrich (German based) and Munters (Swedish Based); developing his competencies and exposure with focuses in the manufacturing, industrial, construction, commercial, information technology, heavy equipment and agriculture industries.

Over the years, Dr. Kuan had held different leadership and senior management level positions such as General Manager (GM), Counter Manager (CM), Head of Sales, Nation Sales Manager (NSM), Division Manager, Sales Manager, Project Manager, Technical Consultant and System Engineer. His forte spans across strategic planning, leadership development, general management, P&L management, sales management, sales and marketing, business development, key account management and business process improvement. Dr. Kuan has been conducting training for close to 20 years as both internal and external/freelance trainer. Besides providing management consulting service to the corporates, he also providing personal coaching and supervision service to PHD and DBA students from public and privet universities in the preparation of Research Thesis and Dissertation.

Dr. Kuan graduate with a Doctor of Business Administration (DBA) from Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia (UUM) in 2024, a Master of Business Administration (MBA) from University of East London, UK (UEL) in 2004, and is currently pursuing his Master of Laws (LL.M) in Business Law from International Islamic University Malaysia (IIUM).

Dr. Kuan had published in an international peer-reviewed business management journal cited as “Meng, K.C. & A. Bakar, H. (2023). Managerial coaching to improve on organizational performance: A case study of multinational company. Global Business Management Review 15(2), 1-19.” On top of that, he had also successfully completed the research work for his Doctorate Thesis with the title “Managerial Coaching and Coachability as Predictors of Employee Work Performance: The Mediating Role of Self- Efficacy (2024).” Dr. Kuan is very passionate in the research area of Strategic Planning, Leadership, Management, Marketing, Organizational Development (OD) and Work Performance (WP).

Over the past 20 years, Dr. Kuan has conduct various training to big corporations, multinational companies, public listed companies, and SMEs such as Clipsal, Schneider, BASF, BP Aspac, CCM, Monsanto, Palm Oleo, PPG Coating, Momentive, Coke, F&N, Honda, IKEA, Kerry Ingredients, Schenker, Tesco, Mydin, Sime Darby, Gamuda, KLK Oleo, Genting, Liebherr, Petikemas, Yeos, Malayan Flour Mills, Dindings Astino, Munters, Jungheinrich, Schutz, Averex Technology, Able Dairy, Akzo Nobel, IOI Oleo, Hospital UKM, BiForst Logistic, Wilmar, And many other SME companies.

Key Area of Training Competencies:

  • Adaptive Leadership Skill During Turbulence time: AI-Driven

  • Leadership Essentials in the AI Era

  • Effective Management skill in AI Age

  • ESG: From Idea to Practice

  • Mastering the Art of Managerial Coaching

  • High Impact Sales Management.

  • Strategic Key Account Management

DR. SHARIFA SHAHREEN SULTAN

Vice President, Healthcare | Malaysia Healthcare Travel Council

Professional Summary

Holder of an MBA (MUST) and currently serving as Vice President (Healthcare) of the Malaysia Healthcare Travel Council (MHTC). A physician and functional medicine leader with over 15 years’ experience across clinical practice, healthcare management, and health policy. Selected to spearhead the introduction of Lifestyle and Integrative Medicine into Malaysia’s healthcare tourism framework, creating new pathways for prevention, wellness, and sustainable healthcare.

Recognized for ethical leadership, academic excellence, and strong community impact, I combine medical expertise with management strategy to deliver measurable improvements in health outcomes. As a teacher and mentor to younger doctors, I actively contribute to capacity-building in functional and integrative medicine.

Experience

Vice President, Healthcare
Malaysia Healthcare Travel Council (MHTC) | 2025 – Present

• Lead national strategies to position Malaysia as a global hub for Lifestyle and Integrative Medicine tourism.

• Drive stakeholder engagement with hospitals, wellness centers, government bodies, and international partners.

• Champion sustainable healthcare initiatives, revenue growth models, and policy innovation.

• Mentor and train junior doctors and healthcare professionals on functional and integrative medicine principles.

• Represent Malaysia at international forums, promoting the country’s leadership in health tourism.

Advisor & Medical Director

UMH Medical Clinic | 2023 – Present

Medical Doctor, Lifestyle & Functional Medicine Practitioner

Qualitas Medical Group | Nov 2020 – 2023

Founder & Medical Director

The Living Clinic & Center, Sunway | Jun 2017 – October 2020

Clinical Operations Director

Spectrum of Life, Kuala Lumpur | Sep 2015 – May 2017

General Practitioner

Klinik Segara, Kuala Lumpur | Jan 2011 – Jul 2015

Medical Officer

Ministry of Health Malaysia | 2005 – 2011

MBA, Healthcare Strategy & Management – Malaysian University of Science & Technology (2025)

Diploma in Healthcare Management – UniAthena (2023)

MBBS (Medicine) – Manipal University, Melaka (2004)

Specialized Certifications: Diabetes Lifestyle Program (2021), Diagnostic Pathways in Obesity

Management – WOF (2023), Translational Nutrigenetics (2020), Integrative Breast Health

(2018), Functional Medicine – SAFM (2019), Vitamin D Therapy – Dr. Renu Mahtani (2021)

• Leadership & Ethics: Strategic planning, mentoring, stakeholder management, integrity-driven decision-making

• Communication & Empathy: Public speaking, health education, writing, emotional intelligence

• Academic & Analytical: Healthcare strategy, functional medicine, program design

• Technical: MS Office, Canva, Social Media Management

Accomplishments

  • Volunteereed as a frontline doctor during COVID-19 lockdown and vaccination drive.
  • Provided medical aid during the Selangor floods (2021).

  • CSR project redistributing hotel surplus food to the underprivileged.
  • Founder of Women’s Health Support Group program.
  • Mentor and trainer for younger doctors in lifestyle and functional medicine.

  • HRDF-certified trainer delivering health and wellness workshops.
  • Contributor to Health Today Magazine on health and lifestyle topics.
  • Speaker at corporate health talks, webinars, and national conferences.

ANNIE J. MORGIS

Executive Coach

• My coaching approach is rooted in the belief that effective leadership begins with self-awareness and a commitment to continuous learning. I use evidence-based methodologies to create customized coaching plans that address the specific needs and goals of my clients. My work is grounded in professionalism, integrity, trust and kindness, ensuring that each person receive the highest level of service and support.
• Professionally, I have attained my coaching credential bestowed by the International Coaching Federation (ICF), viz., Associate Certified Coach (ACC)
• In 2023 I was the Organizing Chair for ICF Malaysia’s International Coaching Week (ICW 2023) and a Mentor for ICW 2024.
• I am also a Mentor for Inspire Women Lead (IWL- Geneva) for the past 5 years. Mentoring women leaders globally and cross culturally to embrace their feminine leadership both in corporate and as entrepreneurs.

Training Programs:
1. Foundations of Leadership: Empowering New and Emerging Leaders: This transformative program empowers new and emerging leaders to step into their roles with confidence and clarity. Participants will develop the foundational skills necessary to lead with impact and achieve their leadership potential.
2. Coaching For Success: Developing your Skills as a Manager
3. Developing High-Performing Teams: A Focus on Agility & Inclusion: Build agile and inclusive teams that can effectively collaborate, innovate, and achieve exceptional results.
4. Delegation Mastery: Empowering Teams & Scaling Impact: Learn how to delegate effectively, empowering your team members and freeing up your time to focus on strategic initiatives.
5. High-Impact Communication: Building Trust & Driving Results: Master communication skills that build trust, foster collaboration, and drive meaningful results.
6. Navigating Complexity: Developing EQ for Success in the Modern Workplace: Enhance your emotional intelligence (EQ) to navigate complex situations, build strong relationships, and thrive in today’s work environment.
7. High-Performance Habits: Mastering Mindset & Productivity: Develop the mindset and productivity habits necessary to achieve peak performance and maintain a healthy work-life balance.
8. Other customized People Development programs as per request.

Accomplishments

  • I have helped my clients achieve greater clarity, confidence and success in both their personal and professional lives.

  • My clients experience an increase sense of self awareness, have improved relationships and greater fulfillment in their work and life.

  • I guide executives in developing strong leadership, enhance team performance and achieve organizational goals

Trusted by Employers Across Malaysia

Core Axis Agency provides training across Malaysia’s key HRD-registered sectors, including:

Manufacturing | Services & Hospitality | Healthcare & Medical | Digital Technology (AI, Data, IT) | Logistics & Transportation | Construction | Agriculture & Smart Farming | Education & Professional Services | Oil, Gas & Energy | Financial & Corporate Sectors

260k+

Jobs facilitated each year!

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